Today, you can do everything with the help of technology: shopping, financial transactions, entertainment, relationships, communication, work, and much more… With the onset of the crisis, the digital environment has become even more democratic, attracting even those who are not used to using it. During the toughest social distance recommendation, many, for the first time in their lives, started making purchases through apps and communicating with family and colleagues via video link.
Thanks to all this movement, it is not surprising that the technology field, heated for a while by the effects of Digital Transformation, gained even more prominence in the market during the crisis. Professionals in this field have been challenged to rethink, adapt and put into practice business models so that business continuity becomes possible and viable even at a distance.
The tech industry has finally established itself as a business partner, at least among more mature companies that have worked hard to stay competitive.
- Information security specialist-the keeper of data and corporate systems, this specialist is in great demand during the crisis period since a large number of employees switched to remote work. Companies need to guarantee access to data anytime, anywhere, without the risk of an attack.
- Business Intelligence Specialist – It is his job to transform disconnected market data into logical and strategic information, with the help of technology solutions, providing support for business managers to take the best decisions.
- Infrastructure Specialist – He is responsible for all components of a company’s information system. In this period of remote work, those with knowledge in cloud computing have been highly valued, whether to migrate the organization to the cloud or to ensure that each employee has perfect access to company data, regardless of their geographic location.
- Data Scientist/Engineer – As with the rest of the world, the consumer profile has also changed during the crisis. Companies need to keep up with this movement, and it is at such moments that the data scientist comes on the scene. He is responsible for analyzing data on consumer behavior, transforming this information into strategies related to the development of products and services.
- Developer / Software Engineer – He is responsible for programming a program, application or platform. This professional has been in great demand in companies that needed to implement, adjust or update their services in the digital environment so that customers could continue consuming products or services without leaving home.
Professional profile
Regarding the profile of these professionals, employers want more than certifications and experience. Naturally, knowledge of Agile Methodology, Cloud, DevOps, Data and Cybersecurity is very welcome. However, it is also expected that the professional has a business vision, innovative ideas and agility in the perception and resolution of challenges, in addition to a high ability to communicate and relate to easily move between different business areas, in contact with professionals from all hierarchical levels.
For those who work in this field or want to join it, I recommend that you keep your knowledge up to date through formal courses and self-study. This is due to the fact that there are more vacancies than qualified specialists in this constantly updated market. The greatest demands are concentrated in the financial market, the insurance sector and in those areas where technology is the basis of the business. But there are also excellent opportunities in the field of distance education, telecommunications, retail and e-commerce.
Technology has been so vital to the business that knowledge of it has been a differential sought by employers during the recruitment and selection processes in all areas. Here, I am not talking about professionals with technical notions. But of those who stay tuned about methods, processes and tools that can optimize repetitive, sensitive or bureaucratic processes, signal this trend to managers and, in parallel, look for ways to be even more strategic for the organization and not be replaced by robots. As you can see, it is a process that needs to be in the DNA of both the organization and those who work in it.